The phenomenal success of the iPod, of peer-to-peer systems like Napster and its descendants, and of social networking site like Friendster that let users communicate with each other and with small like-minded communities offers hope that such a model could prove popular, experts say.
Podcasting will shift much of our time away from an old medium where we wait for what we might want to hear to a new medium where we choose what we want to hear, when we want to hear it.
As Susan would say: this is deeply subversive.