“What makes one blog more valuable than another?” This is the question on this blogpost. The author had some thoughtful points to say.

“Author Dependency – There are many issues associated with the author, but this is probably the most important. If a site is only popular as a result of the skills or charms of the author(s) then a solution that attempts to go on without those celebrities could be fatal.

Traffic – Surely, prospective buyers will want to know what kind of traffic the blog is generating. Obviously, a little more traffic has never hurt anyone.

Link Network/Search Discoverability – Blogs with many well-defined links to the blogging community and high visibility in key search contexts may appear more attractive to potential buyers.

Industry Reach – Since most businesses that might consider buying a blog are targeting the audience, knowing how much of that industry can be reached is critical to making a profitable decision.

Audience Size – Exactly how many real visitors are there to a site currently. Size does not necessarily matter.

Audience Demographics – Exactly how coherent are the demographics of your audience, in some cases coherence is good, in others it may not be

Existing Revenues – A blog already generating significant revenue could be more enticing than one with none.”