“Thoughtfully planned and knowledgeably implemented online social networks can enable an organization to:
* Create an early warning system.
* Make sure knowledge gets to people who can act on it in time.
* Connect people and build relationships across boundaries of geography or discipline.
* Provide an ongoing context for knowledge exchange that can be far more effective than memoranda.
* Attune everyone in the organization to each other’s needs – more people will know who knows who knows what, and will know it faster.
* Multiply intellectual capital by the power of social capital, reducing social friction and encouraging social cohesion.
* Create an ongoing, shared social space for people who are geographically dispersed.
* Amplify innovation – when groups get turned on by what they can do online, they go beyond problem-solving and start inventing together.
* Create a community memory for group deliberation and brainstorming that stimulates the capture of ideas and facilitates finding information when it is needed.
* Improve the way individuals think collectively – moving from knowledge-sharing to collective knowing.
* Turn training into a continuous process, not divorced from normal business processes.
* Attract and retain the best employees by providing access to social capital that is only available within the organization.